1. Introduction
This memo is a failure report on the Ford
Pinto design flaw. Ford accelerated designs on the Ford Pinto to achieve “a
large market share” which resulted in a faulty design of the fuel system
(Leggett, 1999). The easily ruptured fuel system would cause explosions in
rear-end collisions; although this was a known fact by Ford engineers,
financial benefits influenced “top Ford officials” to continue with production
(Hoffman, 1982). Due to unethical decisions made by Ford leaders, the Pinto
design lacked many safety features as the cost of paying for fatalities were
less than implementing the new design (Baura & Ebrary, 2006) The upcoming
sections will interpret the decisions that caused the failure, reasons for the
failure and future lessons to be learned.
2. Description
In May, 1968 Lee Iacocca, the Ford Motor
Company vice-president introduced the design of the Ford Pinto, a subcompact
car which was largely popular, but the flawed in design. Prior to the
distribution of this design, a flaw in the fuel tank was noticed as subsequent
cases of fuel tank explosions were brought into question (Leggett, 1999).
Figure1 below provides the image of a crash test done with a Chevrolet Impala
rear-ending the Ford Pinto which led to an immediate combustion of the gas tank
(Gibson, 2011). In order to enhance the trunk space, the fuel tank was placed
behind the rear axle with only “nine inches of separation”. This danger was
further emphasized due to the position of bolts near the gas tank and the “fuel
filler pipe design” which provided an increased possibility of the
disconnection of the tank in the event of an accident, causing fuel tank
explosions (Leggett, 1999). In 1978, two major law suits were filed against.
The first one resulted in $6.6 million to be awarded to a Pinto burn victim
while the second one involved three teenage girls that died after being
rear-ended by a van in relatively low speed collision as proposed by a witness.
This was not only a burden to Ford’s financial costs, but also a testimony on
their indifference when dealing with consumer safety (Baura & Ebrary,
2006). On The Ford Motor Company was charged with many cases of homicide
subsequent to this due to Ford executives’ decision which allowed an unsafe car
be sold to consumers (Evan & Manison, 2002).
Figure1: Pinto Fuel System Explosion. A
1971 Chevrolet Impala rear-ending a 1972 Ford Pinto in a crash test. (Gibson,
2011)
3. Reasons for the Failure
In hindsight, we notice that the main
flaw was found in the initial design of the Ford Pinto and the dangerous
placement of the fuel tank in close proximity to the rear axel (Evan &
Manison, 2002), but even though a new design was proposed, the officials
refused to implement as the cost for implementation of Standard 301 fuel tanks
would have been $137 million as opposed to $49.5 million paid to victims of
collision fatalities. The fuel tank upgrades following regulations of the Standard
301, would have cost $11 per car and according and to the “risk/benefit
analysis” in this situation, the Ford executives decided that the paying for
the 180 burn fatalities was more cost efficient than implementing the new
design. As a result the new design was not implemented until 8 years prior to
the law suits (Baura & Ebrary, 2006).
4. Lessons to be Learned
Through the flaws of the Ford Pinto
design, stricter safety regulations were further implemented in future designs.
Also the “risk/benefit analysis” should not be used for safety decisions as it
does not account for all costs of accidents due to many unclaimed lawsuits as
well as the time and money spent on arguing lawsuits. Furthermore, engineering
ethics were brought into perspective as even though safety costs may seem to be
more proficient than benefits received, financial benefit decisions should not
cloud our moral judgments.
5. References
Baura, G. D., & Ebrary, I. (2006).
Engineering ethics: An industrial perspective. Boston: Academic Press.
Evan, W. M., & Manison, M. (2002). Technological
catastrophes: their causes and prevention.
Technology in Society, 24, 207-224. http://www.sciencedirect.com/science/article/pii/S0160791X02000052
Gibson, John. (2011). Legendary Crash Test Video: 71 Impala vs 72 Pinto – Full Rear Impact. Chevy Hardcore. Retrieved from http://www.chevyhardcore.com/news/legendary-crash-test-video-71-impala- vs-72-pinto-full-rear-impact/
Hoffman, W. Michael. (1982). Corporate
Obligations and Responsibilities: Everything Old Is New Again. Case
Study The Ford Pinto, 222-229. http://businessethics.qwriting.qc.cuny.edu/files/2012/01/HoffmanPinto.pdf
Leggett, Christopher. (1999). The Ford Pinto Case: The Valuation of
Life as It Applies to the
Negligence-Efficiency Argument. Retrieved from http://users.wfu.edu/palmitar/Law&Valuation/Papers/1999/Leggett- pinto.html